Creative Direction:

• Oversaw the overall creative vision and branding for Soul Gala.

• Directed artistic development for artists including JRDN, Luu Breeze, and WRRY.

• Crafted the brand identity for Soul Gala, encompassing both logo and website design (soulgala.ca).

• Led art direction and design for various projects, including album artwork, branding each artist, music videos, and marketing materials.

Marketing:

• Developed comprehensive marketing strategies during Soul Gala's transition from a music incubator to a music label.

• Executed marketing campaigns for artists signed to the label, with a focus on roll-out strategies for JRDN.

Additional Roles:

• Managed event planning for JRDN's single release and acted as JRDN's label manager.

• Handled styling and production for JRDN's music videos and photo shoots.

• Developed and managed social media content strategies.

• Recruited and supervised a diverse team of contracted creatives, including stylists, photographers, videographers, directors, and content creators.